{"product_id":"harvesting-intangible-assets-uncover-hidden-revenue-in-your-companys-intellectual-property-9780814434987","title":"Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property","description":"\u003cp\u003e\u003cstrong\u003eWhether you call it \"harvesting intangible assets\" or \"intellectual property management,\" organizations must make the most of everything they have to remain competitive and experience continual growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.\u003c\/p\u003e\u003cp\u003eFeaturing instructive examples from organizations including Proctor \u0026amp; Gamble, IBM, and Google, \u003cem\u003eHarvesting Intangible Assets\u003c\/em\u003e reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eimplement IP-driven growth and licensing strategies, \u003c\/li\u003e\n\u003cli\u003efoster a culture of innovation, \u003c\/li\u003e\n\u003cli\u003eturn research and development into revenue, \u003c\/li\u003e\n\u003cli\u003eand maximize your company's profits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSmart companies reap what they sow. \u003cem\u003eHarvesting Intangible Assets\u003c\/em\u003e gives readers the tools they need for a profitable harvest.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in \"The Wall Street Journal,\" \"USA Today,\" \"The New York Times,\" \"BusinessWeek,\" \"Fortune,\" \"Investor's Business Daily,\" \"Forbes,\" \"Entrepreneur,\" \"U.S. News \u0026amp; World Report,\" and other prestigious publications. His approach to leveraging intellectual assets was a cover story for \"Inc.\" magazine. He is the author of several books, includin\"g Mergers and Acquisitions from A to Z,\" \"Raising Capital,\" and \"Franchising and Licensing.\"\u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50328766841106,"sku":"9780814434987","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b174efab-fb7f-41ed-9b32-1859bd0bdff6.jpg?v=1727751316","url":"https:\/\/surprise-castle.myshopify.com\/products\/harvesting-intangible-assets-uncover-hidden-revenue-in-your-companys-intellectual-property-9780814434987","provider":"Surprise Castle","version":"1.0","type":"link"}