{"product_id":"harvard-business-review-on-increasing-customer-loyalty-9781422162521","title":"Harvard Business Review on Increasing Customer Loyalty","description":"How do you keep your customers coming back-and get them to bring others? \u003cp\u003e\u003c\/p\u003eIf you need the best practices and ideas for making your\u003cbr\u003ecustomers loyal and profitable--but don't have time to find\u003cbr\u003ethem--this book is for you. Here are nine inspiring and useful\u003cbr\u003eperspectives, all in one place. \u003cp\u003e\u003c\/p\u003eThis collection of HBR articles will help you: \u003cp\u003e\u003c\/p\u003e- Turn angry customers into loyal advocates \u003cp\u003e\u003c\/p\u003e- Get more people to recommend you \u003cp\u003e\u003c\/p\u003e- Boost customer satisfaction by satisfying your employees \u003cp\u003e\u003c\/p\u003e- Focus on profitable customers--whether they're loyal or not \u003cp\u003e\u003c\/p\u003e- Invest in the right CRM technology for your business \u003cp\u003e\u003c\/p\u003e- Mine customer data for more effective marketing \u003cp\u003e\u003c\/p\u003e- Increase your customers' lifetime value\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eIf you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50492452241682,"sku":"9781422162521","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dbc00cd5-626c-436d-87e1-e18a32e624ae.jpg?v=1730592134","url":"https:\/\/surprise-castle.myshopify.com\/products\/harvard-business-review-on-increasing-customer-loyalty-9781422162521","provider":"Surprise Castle","version":"1.0","type":"link"}