{"product_id":"hands-on-salesforce-data-cloud-implementing-and-managing-a-real-time-customer-data-platform-9781098147860","title":"Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform","description":"\u003cp\u003eLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eAuthor Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code\/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis book will help you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop a plan to execute a CDP project effectively and efficiently \u003c\/li\u003e\n\u003cli\u003eConnect Data Cloud to external data sources and build out a Customer 360 Data Model \u003c\/li\u003e\n\u003cli\u003eLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure \u003c\/li\u003e\n\u003cli\u003eUse Salesforce Data Cloud capabilities for identity resolution and segmentation \u003c\/li\u003e\n\u003cli\u003eCreate calculated, streaming, visualization, and predictive insights \u003c\/li\u003e\n\u003cli\u003eUse Data Graphs to power Salesforce Einstein capabilities \u003c\/li\u003e\n\u003cli\u003eLearn Data Cloud best practices for all phases of the development lifecycle \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50889694052626,"sku":"9781098147860","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2cf85cd3-c267-4d59-8461-92cf4631d175.jpg?v=1738163920","url":"https:\/\/surprise-castle.myshopify.com\/products\/hands-on-salesforce-data-cloud-implementing-and-managing-a-real-time-customer-data-platform-9781098147860","provider":"Surprise Castle","version":"1.0","type":"link"}