{"product_id":"handbook-of-entrepreneurship-innovation-and-internationalization-9781647254575","title":"Handbook of Entrepreneurship, Innovation and Internationalization","description":"Entrepreneurship refers to an act of creating a business and extracting economic value from it. It involves taking risks in an expectation of gaining profit from it. Innovation is a significant requirement in entrepreneurship for creating a sustainable business and gaining a competitive advantage. It plays a vital role in entrepreneurship whether in an existing business, a new venture or a government institution. Innovation can bring new concepts, strategies and approaches to a business. Internationalization refers to the efforts made by an organization for achieving the objectives to increase its international presence. Internationalization involves designing a product in such a way that it is able to meet the needs of people from various countries. Innovation and internationalization are two closely related strategies that are helpful for developing a new or existing business. This book explores all the important aspects of innovation, internationalization and entrepreneurship in the present day scenario. It will serve as a reference to a broad spectrum of readers.\u003cbr\u003e","brand":"NY Research Press","offers":[{"title":"Default Title","offer_id":51475111411986,"sku":"9781647254575","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_52254ae7-1e52-4e75-a70c-d1ad02e945b1.jpg?v=1752587443","url":"https:\/\/surprise-castle.myshopify.com\/products\/handbook-of-entrepreneurship-innovation-and-internationalization-9781647254575","provider":"Surprise Castle","version":"1.0","type":"link"}