{"product_id":"guerrilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business-9780618785919","title":"Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business","description":"\u003cstrong\u003eNATIONAL BESTSELLER\u003cbr\u003e\u003cbr\u003eThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. \u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eJay Levinson's\u003cem\u003e Guerrilla Marketing\u003c\/em\u003e revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. \u003cem\u003eGuerrilla Marketing \u003c\/em\u003eis the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLevinson, Jay Conrad:\u003c\/i\u003e\u003c\/b\u003e - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50717740433682,"sku":"9780618785919","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_84d1b152-9363-43e6-b946-5ae78b1043e8.jpg?v=1734625342","url":"https:\/\/surprise-castle.myshopify.com\/products\/guerrilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business-9780618785919","provider":"Surprise Castle","version":"1.0","type":"link"}