{"product_id":"guerrilla-advertising-9780395687185","title":"Guerrilla Advertising","description":"\u003cp\u003eIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLevinson, Jay Conrad:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":51661037797650,"sku":"9780395687185","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_57ec1b2c-4044-4597-9b23-a3076a8837fb.jpg?v=1760434447","url":"https:\/\/surprise-castle.myshopify.com\/products\/guerrilla-advertising-9780395687185","provider":"Surprise Castle","version":"1.0","type":"link"}