{"product_id":"growth-hacking-for-dummies-9781119612131","title":"Growth Hacking for Dummies","description":"\u003cp\u003e\u003cb\u003eHack your business growth the scientific way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrowth Hacking for Dummies\u003c\/i\u003e provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSoup to nuts: get a full overview of the growth hacking process and tools\u003c\/li\u003e \u003cli\u003eAppliance of science: how to build and implement concept-testing models\u003c\/li\u003e \u003cli\u003eComing together: pick up best practices for building a cross-disciplinary team\u003c\/li\u003e \u003cli\u003eFollow the data: find out what your customers really want\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnuj Adhiya\u003c\/b\u003e learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined \"growth hacking\"). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs \u0026amp; Seedstars. He's currently the VP of Growth at Jamber.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50368037323026,"sku":"9781119612131","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f1c02746-becf-4b1d-8af9-f96be0ab0191.jpg?v=1728502724","url":"https:\/\/surprise-castle.myshopify.com\/products\/growth-hacking-for-dummies-9781119612131","provider":"Surprise Castle","version":"1.0","type":"link"}