{"product_id":"grown-up-digital-how-the-net-generation-is-changing-your-world-9780071508636","title":"Grown Up Digital: How the Net Generation Is Changing Your World","description":"\u003cp\u003e\u003cb\u003eSELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Net Generation Has Arrived. \u003cbr\u003eAre you ready for it?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.\u003c\/p\u003e\u003cp\u003eThe bottom line is this: \u003ci\u003eIf you understand the Net Generation, you will understand the future. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you're a Baby Boomer or Gen-Xer: \u003ci\u003eThis is your field guide.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA fascinating inside look at the Net Generation, \u003ci\u003eGrown Up Digital\u003c\/i\u003e is inspired by a $4 million private research study. \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled \"screenagers\" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGrown Up Digital\u003c\/i\u003e reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the brain of the Net Generation processes information \u003c\/li\u003e\n\u003cli\u003eSeven ways to attract and engage young talent in the workforce\u003c\/li\u003e\n\u003cli\u003eSeven guidelines for educators to tap the Net Gen potential\u003c\/li\u003e\n\u003cli\u003eParenting 2.0: There's no place like the new home \u003c\/li\u003e\n\u003cli\u003eCitizen Net: How young people and the Internet are transforming democracy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the \"Net Geners\" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.\u003c\/p\u003e\u003cp\u003eThe Digital Age is here. The Net Generation has arrived. \u003ci\u003eMeet the future.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDon Tapscott\u003c\/b\u003e is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including \u003ci\u003eWikinomics, Paradigm Shift\u003c\/i\u003e, and \u003ci\u003eThe Digital Economy\u003c\/i\u003e. Link in with the net generation at grownupdigital.com.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50409605038354,"sku":"9780071508636","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fe0b804f-e5f0-4813-bdd5-cb376ce1c605.jpg?v=1729291309","url":"https:\/\/surprise-castle.myshopify.com\/products\/grown-up-digital-how-the-net-generation-is-changing-your-world-9780071508636","provider":"Surprise Castle","version":"1.0","type":"link"}