{"product_id":"growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-9781736863329","title":"Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret","description":"\u003cp\u003e\u003cstrong\u003eA visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, \u003ci\u003eTime\u003c\/i\u003e, Kiss, the Knicks and more. With more than 700 images, \u003ci\u003eAlphabet City\u003c\/i\u003e traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).\u003cbr\u003eWith original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, \u003ci\u003eAlphabet City\u003c\/i\u003e offers a dose of welcome nostalgia--and endless inspiration--for letterform lovers of any generation.\u003c\/p\u003e\u003cbr\u003e","brand":"Letterform Archive Books","offers":[{"title":"Default Title","offer_id":50892881264914,"sku":"9781736863329","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d8515866-9309-4bed-94ee-210fe35cdb52.jpg?v=1738210216","url":"https:\/\/surprise-castle.myshopify.com\/products\/growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-9781736863329","provider":"Surprise Castle","version":"1.0","type":"link"}