{"product_id":"groundwork-get-better-at-making-better-products-9780578776323","title":"Groundwork: Get Better at Making Better Products","description":"\u003cstrong\u003eCreate Products People Actually Want.\u003c\/strong\u003e\u003cp\u003eDriven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGroundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHone in important customer problems to solve using the Convergent Problem Statement\u003c\/p\u003e\u003cp\u003eLeverage Actionable Personas in big and small product decisions\u003c\/p\u003e\u003cp\u003eMinimize (and potentially eliminate) costly rework using Individualized Needs\u003c\/p\u003e\u003cp\u003eIntroduce new habits using the three Practices that build customer-driven product teams\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDinamani, Vidya:\u003c\/i\u003e\u003c\/b\u003e - Vidya Dinamani is the co-founder of Product Rebels where she exercises her passion for coaching product leaders and teams. She has over 18 years of experience specializing in strategy, innovation, product development, design and management. She has help multiple executive roles at leading companies including Intuit and Mitchell International.\u003cb\u003e\u003ci\u003eSamarin, Heather:\u003c\/i\u003e\u003c\/b\u003e - Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit.","brand":"Product Rebels","offers":[{"title":"Default Title","offer_id":51199326224658,"sku":"9780578776323","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4e727973-71df-4acf-bb0e-e279527f5839.jpg?v=1744875133","url":"https:\/\/surprise-castle.myshopify.com\/products\/groundwork-get-better-at-making-better-products-9780578776323","provider":"Surprise Castle","version":"1.0","type":"link"}