{"product_id":"graphic-design-thinking-how-to-define-problems-get-ideas-and-create-form-9781568989792","title":"Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form","description":"\u003cb\u003e\"A 'must have' in the design arsenal.\"--Cat Normoyle, Professor of Graphic Design, East Carolina University \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Provides enough thinking techniques to break out of even the worst creative rut.\"--\u003ci\u003eCreative Woman's Circle\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with \u003ci\u003eThinking with Type\u003c\/i\u003e, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePresents a wide range of methods applicable to any brainstorming scenario.\u003c\/b\u003e\u003cbr\u003e- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form\u003cbr\u003e- From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods\u003cbr\u003e- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIncludes discussions with leading professional designers.\u003c\/b\u003e Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.\u003cbr\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":50642460999954,"sku":"9781568989792","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cecbca4b-2c28-4bd4-9f0a-e0b15f1e86a8.jpg?v=1733067166","url":"https:\/\/surprise-castle.myshopify.com\/products\/graphic-design-thinking-how-to-define-problems-get-ideas-and-create-form-9781568989792","provider":"Surprise Castle","version":"1.0","type":"link"}