{"product_id":"graphic-design-school-the-principles-and-practice-of-graphic-design-9781394185665","title":"Graphic Design School: The Principles and Practice of Graphic Design","description":"\u003cp\u003e\u003cb\u003eRevised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations. \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom understanding graphic design fundamentals, to developing original concepts, to creating finished designs--\u003ci\u003eGraphic Design School \u003c\/i\u003edevelops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This \u003ci\u003eEighth Edition\u003c\/i\u003e is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGraphic Design School\u003c\/i\u003e, 8th Edition, covers the fundamentals of design including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eColor, typographic rules and typefaces, web design and layout, and app or social media design\u003c\/li\u003e \u003cli\u003eInformation architecture, file organization, and content management\u003c\/li\u003e \u003cli\u003eThe importance of coding requirements and SEO\u003c\/li\u003e \u003cli\u003eCase studies, designer biographies, and student assignments for testing skills and concepts\u003c\/li\u003e \u003cli\u003eRevisits traditional printing techniques such as risograph and screen printing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGraphic Design School\u003c\/i\u003e, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eABBIE VICKRESS\u003c\/b\u003e (London, UK) is a Senior Lecturer on the Graphic Communication Design programme at Central Saint Martins, University of the Arts in London. She is a graphic designer and researcher, exploring knowledge generation in public engagement and cultural spaces. This critical approach manifests through printed design, exhibition design, curation, writing and facilitation of workshops and events.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSANDRA STEWART\u003c\/b\u003e (Philadelphia, PA) is the Associate Dean for Academics at Drexel University's Westphal College of Media \u0026amp; Arts Design.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID DABNER\u003c\/b\u003e (London, UK) taught at the renowned London College of Printing and served as course director for the UK's Higher National Diploma in Typographic Design.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50725107400978,"sku":"9781394185665","price":54.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_25a5a780-69fa-48ec-8e01-52f0963faf75.jpg?v=1734816919","url":"https:\/\/surprise-castle.myshopify.com\/products\/graphic-design-school-the-principles-and-practice-of-graphic-design-9781394185665","provider":"Surprise Castle","version":"1.0","type":"link"}