{"product_id":"graphic-design-for-everyone-understand-the-building-blocks-so-you-can-do-it-yourself-9781465481801","title":"Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself","description":"\u003cb\u003eTransform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. \u003cp\u003e\u003c\/p\u003eGrasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. \u003cp\u003e\u003c\/p\u003eThen apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. \u003cp\u003e\u003c\/p\u003eIf you're ready to use powerful design to take your pet project or burgeoning business to the next level, \u003ci\u003eGraphic Design for Everyone \u003c\/i\u003eis your one-stop resource to help you become an effective, inspirational visual communicator.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCath Caldwell\u003c\/b\u003e (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at \u003ci\u003eELLE\u003c\/i\u003e UK and has also worked for the \u003ci\u003eGuardian\u003c\/i\u003e, BBC Worldwide, and Condé Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.\u003cbr\u003e","brand":"DK Publishing (Dorling Kindersley)","offers":[{"title":"Default Title","offer_id":50620101558546,"sku":"9781465481801","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dbfd8289-ef4d-4481-9cac-b73617624cba.jpg?v=1732560587","url":"https:\/\/surprise-castle.myshopify.com\/products\/graphic-design-for-everyone-understand-the-building-blocks-so-you-can-do-it-yourself-9781465481801","provider":"Surprise Castle","version":"1.0","type":"link"}