{"product_id":"good-is-the-new-cool-guide-to-meaningful-marketing-how-brands-can-win-with-conscious-consumers-9781394281756","title":"Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers","description":"\u003cp\u003e\u003cb\u003eHow brands can evolve to win with conscious consumers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan--to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.\u003c\/p\u003e \u003cp\u003eIn this book, readers will learn about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth\u003c\/li\u003e \u003cli\u003eThe Seven Steps of Meaningful Marketing, including \"Think Citizens Not Consumers,\" \"Solve Problems from the Everyday to the Epic,\" and \"People are the New Media\"\u003c\/li\u003e \u003cli\u003eHow brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAFDHEL AZIZ\u003c\/b\u003e is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelēz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBOBBY JONES\u003c\/b\u003e is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51179970625810,"sku":"9781394281756","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8483636d-9873-4024-b90b-a0932f4e1230.jpg?v=1744380540","url":"https:\/\/surprise-castle.myshopify.com\/products\/good-is-the-new-cool-guide-to-meaningful-marketing-how-brands-can-win-with-conscious-consumers-9781394281756","provider":"Surprise Castle","version":"1.0","type":"link"}