{"product_id":"goin-off-the-story-of-the-juice-crew-cold-chillin-records-9781947026322","title":"Goin' Off: The Story of the Juice Crew \u0026 Cold Chillin' Records","description":"\u003cb\u003eAs Hip-Hop first exploded throughout New York City's boroughs and surrounding towns, a new generation was emerging--the first to be raised on the genre. At the center of it all was a collective known as the Juice Crew, led by the charismatic radio personality Mr. Magic, whose \u003ci\u003eRap Attack\u003c\/i\u003e was the first program of its kind on a commercial station. His DJ\/engineer Marley Marl pioneered production techniques that defined the golden era of Hip-Hop and formed the basis of Cold Chillin' Records, which was founded in 1986 by Len Fichtelberg and Tyrone Williams.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGoin' Off\u003c\/i\u003e chronicles the rise and fall of Cold Chillin' and its partnership with Warner Bros. Records. It follows the careers of the label's recording artists through first-hand accounts of industry players, producers, MCs, and DJs: \u003cb\u003eRoxanne Shant?\u003c\/b\u003e was a fourteen-year-old battle rapper who spawned the diss record; \u003cb\u003eMC Shan\u003c\/b\u003e engaged in a legendary cross-borough feud with KRS-One; Kool G Rap was a foundational participant in what the media dubbed \"gangsta rap\"; \u003cb\u003eBig Daddy Kane's\u003c\/b\u003e quick-witted lyricism changed the way people rhyme; the collegiate \u003cb\u003eMasta Ace\u003c\/b\u003e sought to uplift his community during the height of the crack epidemic; \u003cb\u003eThe Genius (aka GZA)\u003c\/b\u003e co-founded the rap dynasty Wu-Tang Clan; and the enigmatic \u003cb\u003eBiz Markie\u003c\/b\u003e had the world singing along to his hit anthem \"Just a Friend.\"\u003c\/p\u003e\u003cp\u003ePlagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBen Merlis\u003c\/b\u003e is a native of Los Angeles, where he was raised on oldies, Hip-Hop, and punk, in that order. He currently writes for \u003ci\u003euDiscover Music\u003c\/i\u003e and works in public relations for Experience Hendrix, ABKCO, ZZ Top, and many others.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeanut Butter Wolf\u003c\/b\u003e is a Los Angeles-based DJ, record producer, and founder of the independent record label Stones Throw Records.\u003c\/p\u003e\u003cbr\u003e","brand":"Bmg Books","offers":[{"title":"Default Title","offer_id":50858962780434,"sku":"9781947026322","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4cd6c5c9-bbdb-400f-906e-6384c3cf1717.jpg?v=1737547288","url":"https:\/\/surprise-castle.myshopify.com\/products\/goin-off-the-story-of-the-juice-crew-cold-chillin-records-9781947026322","provider":"Surprise Castle","version":"1.0","type":"link"}