{"product_id":"go-long-why-long-term-thinking-is-your-best-short-term-strategy-9781613630884","title":"Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e800-CEO-READ BESTSELLER \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeatured in Fortune, Harvard Business Review, \u003ci\u003eand\u003c\/i\u003e Entrepreneur, Go Long \u003ci\u003eis \"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003eThe lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? \u003cp\u003e\u003c\/p\u003eInspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. \u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eGo Long\u003c\/i\u003e\u003c\/b\u003e, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.\u003cbr\u003eWhy did CEO \u003cb\u003eLarry Merlo\u003c\/b\u003e allow \u003cb\u003eCVS\u003c\/b\u003e to take a $2 billion hit--on purpose? How did former CEO \u003cb\u003eAlan Mulally\u003c\/b\u003e maneuver \u003cb\u003eFord's\u003c\/b\u003e $48 billion turnaround? How did director \u003cb\u003eMaggie Wilderotter\u003c\/b\u003e and her fellow board members engage top management to embark on an unusual exercise to help \u003cb\u003eHewlett Packard Enterprise\u003c\/b\u003e build a long-term strategy? Why did former CEO \u003cb\u003ePaul Polman\u003c\/b\u003e turn back to \u003cb\u003eUnilever's\u003c\/b\u003e original mission of leading with a purpose to fuel profits? How did former \u003cb\u003eVerizon\u003c\/b\u003e CEO \u003cb\u003eIvan Seidenberg\u003c\/b\u003e convince his investors and board to allow him to make a $150 billion bet? How did former CEO \u003cb\u003eGeorge Buckley\u003c\/b\u003e find a way to address investor calls for \u003cb\u003e3M\u003c\/b\u003e to spend less on research and development while still finding a way to innovate? \u003cbr\u003eThese leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.\"\u003c\/i\u003e\u003cb\u003e--Kirkus Reviews\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year ... this book is for you.\"\u003c\/i\u003e\u003cb\u003e--Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDennis Carey, a vice chairman of the global executive search firm Korn Ferry, has recruited some of the most successful Fortune 500 CEOs in American business. He is the founder of the CEO Academy, an annual gathering of the nation's top business leaders, and is coauthor of five books including most recently Boards That Lead (with Ram Charan and Michael Useem) and Talent Wins: The New Playbook for Putting People First (with Ram Charan and Dominic Barton). Brian Dumaine is the founder and editor in chief of the New York media company High Water Press and a contributor to Fortune magazine, where for three decades he has held various writing and editing positions, including global editor and assistant managing editor. An award-winning journalist, he has produced investigative pieces as well as articles on leadership, investing, technology, and the environment. He is the author of The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming, and is the editor of the book The Greatest Business Decisions of All Time, with a foreword by Jim Collins. Michael Useem is the William and Jacalyn Egan Professor of Management and Faculty Director of the Center for Leadership and Change Management and McNulty Leadership Program at The Wharton School of the University of Pennsylvania. His university teaching includes MBA and executive MBA courses on management and leadership, and his earlier books include The Leader's Checklist, The Strategic Leader's Roadmap (with Harbir Singh), Mastering Catastrophic Risk (with Howard Kunreuther), Fortune Makers: The Leaders Creating China's Great Global Companies (with Harbir Singh, Neng Liang, and Peter Cappelli), and Boards That Lead (with Ram Charan and Dennis Carey). Rodney Zemmel, senior partner at McKinsey and managing partner for New York, Boston, and Stamford, serves clients on growth strategy, performance improvement, and value creation through mergers and acquisitions. He has experience across a range of global industries, with a concentration in healthcare products and services. Beyond healthcare, he leads McKinsey's support for a number of private-equity clients as well as companies in consumer-facing industries.\u003cbr\u003e","brand":"Wharton School Press","offers":[{"title":"Default Title","offer_id":50360362008850,"sku":"9781613630884","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9af12a14-7572-4622-afb3-4972191c1ffa.jpg?v=1744206825","url":"https:\/\/surprise-castle.myshopify.com\/products\/go-long-why-long-term-thinking-is-your-best-short-term-strategy-9781613630884","provider":"Surprise Castle","version":"1.0","type":"link"}