{"product_id":"global-film-color-the-monopack-revolution-at-midcentury-9781978836808","title":"Global Film Color: The Monopack Revolution at Midcentury","description":"\u003ci\u003eGlobal Film Color: The Monopack Revolution at Midcentury\u003c\/i\u003e explores color filmmaking in a variety of countries and regions including India, China, Japan, and Russia, and across Europe and Africa. Most previous accounts of color film have concentrated on early 20th century color processes and Technicolor. Far less is known about the introduction and application of color technologies in the period from the mid-1940s to the 1980s, when photochemical, \"monopack\" color stocks came to dominate global film markets. As Eastmancolor, Agfacolor, Fujicolor and other film stocks became broadly available and affordable, national film industries increasingly converted to color, transforming the look and feel of global cinema. Covering a broad range of perspectives, the chapters explore themes such as transnational flows, knowledge exchange and transfer, the cyclical and asymmetrical circulation of technology in a global context, as well as the accompanying transformation of color film aesthetics in the postwar decades.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSarah Street is a professor of film and Foundation Chair of Drama at the University of Bristol in the UK. She has written and co-edited several books, including \u003ci\u003eColour Films in Britain: The Negotiation of Innovation, 1900-1955\u003c\/i\u003e and \u003ci\u003eChromatic Modernity: Color, Cinema, and Media of the 1920s\u003c\/i\u003e, co-authored with Joshua Yumibe. \u003cp\u003e\u003c\/p\u003e Joshua Yumibe is a professor of film studies and English at Michigan State University. He has written, edited, and co-edited several books, including \u003ci\u003eMoving Color: Early Film, Mass Culture, Modernism \u003c\/i\u003e(Rutgers University Press, 2012) and \u003ci\u003eFantasia of Color in Early Cinema\u003c\/i\u003e, w co-authored with Giovanna Fossati, Tom Gunning, and Jonathon Rosen.\u003cbr\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":50458014056722,"sku":"9781978836808","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aa348901-2738-40b0-91e8-eb5c3fc30ee7.jpg?v=1729949434","url":"https:\/\/surprise-castle.myshopify.com\/products\/global-film-color-the-monopack-revolution-at-midcentury-9781978836808","provider":"Surprise Castle","version":"1.0","type":"link"}