{"product_id":"global-content-marketing-how-to-create-great-content-reach-more-customers-and-build-a-worldwide-marketing-strategy-that-works-9780071840972","title":"Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works","description":"Engage Customers Around the World with Cross-Regional Content Marketing\u003cp\u003eTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. \u003ci\u003eGlobal Content Marketing\u003c\/i\u003e takes you step-by-step through the process of creating and refining your strategies to meet this new reality.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLEARN HOW TO: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate content that engages people--regardless of their country and culture\u003c\/li\u003e\n\u003cli\u003eIdentify key actions and strategies to apply to your projects\u003c\/li\u003e\n\u003cli\u003eConnect \"dots\" that others don't see and connect them in ways you never thought of before\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us.\"\u003c\/i\u003e -- DOUG KESSLER, Creative Director, Velocity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A valuable guide to developing and distributing your global content effectively.\"\u003c\/i\u003e -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book is the blueprint for engineering a modern scalable content marketing operation.\"\u003c\/i\u003e -- PAWAN DESHPANDE, CEO, Curata\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level.\"\u003c\/i\u003e -- EKATERINA WALTER, author of \u003ci\u003eThink Like Zuck\u003c\/i\u003e and coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePam Didner (Portland, OR)\u003c\/b\u003e is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the \u003ci\u003eHuffington Post, Daily Crowd Sourcing, Content Marketing Institute\u003c\/i\u003e and other publications. \u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318077722898,"sku":"9780071840972","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cbe778cb-756c-46dd-82ee-b358973bc3ae.jpg?v=1727547668","url":"https:\/\/surprise-castle.myshopify.com\/products\/global-content-marketing-how-to-create-great-content-reach-more-customers-and-build-a-worldwide-marketing-strategy-that-works-9780071840972","provider":"Surprise Castle","version":"1.0","type":"link"}