{"product_id":"giants-of-enterprise-seven-business-innovators-and-the-empires-they-built-9780066620367","title":"Giants of Enterprise: Seven Business Innovators and the Empires They Built","description":"\u003cp\u003eSeven business innovators and the empires they built.\u003c\/p\u003e\u003cp\u003e The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. \u003c\/p\u003e\u003cp\u003e With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: \u003c\/p\u003e\u003cp\u003e . George Eastman and his invention of the Kodak camera;\u003c\/p\u003e\u003cp\u003e . Thomas Watson of IBM;\u003c\/p\u003e\u003cp\u003e . Henry Ford and his automobile;\u003c\/p\u003e\u003cp\u003e . Charles Revson and his use of television advertising to drive massive sales for Revlon;\u003c\/p\u003e\u003cp\u003e . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;\u003c\/p\u003e\u003cp\u003e . Andrew Carnegie and his steel empire;\u003c\/p\u003e\u003cp\u003e . Sam Walton and his unprecedented retail machine, Wal-Mart.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTedlow, Richard S.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eRichard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of \u003cem\u003eGiants of Enterprise: Seven Business Innovators and the Empires They Built\u003c\/em\u003e. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50409581576466,"sku":"9780066620367","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b7c20f6a-b913-4174-a580-2ee26964a337.jpg?v=1729290881","url":"https:\/\/surprise-castle.myshopify.com\/products\/giants-of-enterprise-seven-business-innovators-and-the-empires-they-built-9780066620367","provider":"Surprise Castle","version":"1.0","type":"link"}