{"product_id":"get-scrappy-smarter-digital-marketing-for-businesses-big-and-small-9781400246014","title":"Get Scrappy Softcover","description":"\u003cp\u003e\u003cstrong\u003eMarketing hasn't gotten any easier. Don't get frustrated. Get scrappy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis revised edition of the book \u003cem\u003ePublisher's Weekly\u003c\/em\u003e called \"a helpful digital marketing bible\" features a new introduction, updates, and tools to help you get scrappy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget.\u003c\/p\u003e\u003cp\u003eFull of frameworks, hacks, tips, idea starters, and more, \u003cem\u003eGet Scrappy\u003c\/em\u003e is the handy guide you need to make sense of digital marketing today. \u003cem\u003eInc Magazine\u003c\/em\u003e says: \"This book...will help you take your marketing to the next level without having to increase your budget a dollar.\"\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eGet Scrappy\u003c\/em\u003e, strategist Nick Westergaard helps marketers at organizations of all sizes: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDemystify digital marketing\u003c\/li\u003e\n\u003cli\u003eDo more with less\u003c\/li\u003e\n\u003cli\u003eBuild a standout brand that cuts through the clutter\u003c\/li\u003e\n\u003cli\u003eCreate relevant and engaging content for social media\u003c\/li\u003e\n\u003cli\u003eConnect with your community of customers\u003c\/li\u003e\n\u003cli\u003eMeasure what matters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with \u003cem\u003eGet Scrappy\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50647348019474,"sku":"9781400246014","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a0d441f8-1e77-429e-b3a8-015ebed20719.jpg?v=1733202678","url":"https:\/\/surprise-castle.myshopify.com\/products\/get-scrappy-smarter-digital-marketing-for-businesses-big-and-small-9781400246014","provider":"Surprise Castle","version":"1.0","type":"link"}