{"product_id":"get-more-referrals-now-9780071417754","title":"Get More Referrals Now!","description":"\u003cp\u003eSales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing \"The Four Cornerstones of Referrals\" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWork less and earn more by getting existing customers to work for them generating high-quality referrals \u003c\/li\u003e\n\u003cli\u003eTurn every business contact into a relationship and every relationship into a sales success story \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBill Cates \u003c\/b\u003e(Silver Spring, MD) is president of Referral Coach International. The nation's foremost expert on increasing sales through highquality referrals, he speaks on the subject to more than 20,000 sales professionals and entrepreneurs annually.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318040891666,"sku":"9780071417754","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8d85d32d-e608-48e7-906f-ce8590e44f47.jpg?v=1727546232","url":"https:\/\/surprise-castle.myshopify.com\/products\/get-more-referrals-now-9780071417754","provider":"Surprise Castle","version":"1.0","type":"link"}