{"product_id":"get-in-the-game-how-to-level-up-your-business-with-gaming-esports-and-emerging-technologies-9781119855361","title":"Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies","description":"\u003cp\u003e\u003cb\u003eAn essential guide for marketers and execs wishing to integrate their brands with modern games and esports\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGet in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies\u003c\/i\u003e, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. \u003c\/p\u003e\u003cp\u003eThis book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGet in the Game\u003c\/i\u003e provides: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry\u003c\/li\u003e \u003cli\u003eComprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety.\u003c\/li\u003e \u003cli\u003ePractical discussions of gaming as a competitive platform or streaming viewing experience.\u003c\/li\u003e \u003cli\u003eIn-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for marketing strategists, brand managers, and Chief Marketing Officers, \u003ci\u003eGet in the Game\u003c\/i\u003e will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJONATHAN STRINGFIELD, PHD, \u003c\/b\u003e is a research and marketing executive specializing in technology and gaming, having spent nearly twenty years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor and speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology. Jonathan holds a PhD in Sociology where his work concentrated on how users of new technology think about topics such as personal identity and privacy and is a lifelong gaming fan.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50485906964754,"sku":"9781119855361","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1c0fa071-9cb3-4e55-8826-25c837a96188.jpg?v=1730414705","url":"https:\/\/surprise-castle.myshopify.com\/products\/get-in-the-game-how-to-level-up-your-business-with-gaming-esports-and-emerging-technologies-9781119855361","provider":"Surprise Castle","version":"1.0","type":"link"}