{"product_id":"fzoviken-4015-days-beginning-to-end-9781838661250","title":"Fäviken: 4015 Days - Beginning to End","description":"\u003cp\u003e\u003cb\u003eWitty, candid, and insightful: Magnus Nilsson's ode to his extraordinary restaurant, F viken\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 2019, Magnus Nilsson closed F viken, his one-of-a-kind restaurant in remote Sweden - a difficult decision, as it was close to his heart and at the height of its success. Here is the F viken story: how it became a world-class destination, how the industry it was a part of has changed, and why Magnus eventually elected to pursue new projects.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eF viken: 4015 Days, Beginning to End\u003c\/i\u003e is a vital commentary on food culture today and includes illuminating essays on subjects as wide ranging as creativity; balancing familial responsibilities while running a restaurant; the hypocrisy of sustainability in restaurants; the search for lagom; social media; imitation vs. plagiarism; haute cuisine; the art of hospitality; and the importance of craft over innovation.\u003c\/p\u003e\u003cp\u003eThe book also includes a chronological list of every dish ever served at the restaurant and highlights 100 memorable recipes. The book's stunning photography includes a mixture of archival photographs and newly shot images of the food, the restaurant, the staff, and the surrounding setting of Northern Sweden.\u003c\/p\u003e\u003cp\u003eA textural cover made of blue cloth and red paper with a wood-grain effect references the shape and color of the F viken building.\u003c\/p\u003e\u003cp\u003eMagnus Nilsson is the author of \u003ci\u003eF viken\u003c\/i\u003e (2012), \u003ci\u003eThe Nordic Cookbook\u003c\/i\u003e (2015), \u003ci\u003eNordic: A Photographic Essay of Landscapes\u003c\/i\u003e (2016), and \u003ci\u003eThe Nordic Baking Book\u003c\/i\u003e (2018), all published with Phaidon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMagnus Nilsson is one of the world's most creative and celebrated chefs, and the author of bestselling books \u003ci\u003eFäviken, The Nordic Cookbook, The Nordic Baking Book\u003c\/i\u003e, and \u003ci\u003eNordic: A Photographic Essay of Landscapes\u003c\/i\u003e. In 2020 Magnus became academy director of MAD, where he will develop an educational institution that equips the restaurant world with the skills, tools, and perspectives to make positive change.\u003c\/p\u003e\u003cbr\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":50567674790162,"sku":"9781838661250","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_05cd7906-ae11-465e-8153-d8c306203476.jpg?v=1731925818","url":"https:\/\/surprise-castle.myshopify.com\/products\/fzoviken-4015-days-beginning-to-end-9781838661250","provider":"Surprise Castle","version":"1.0","type":"link"}