{"product_id":"future-ready-the-four-pathways-to-capturing-digital-value-9781647823498","title":"Future Ready: The Four Pathways to Capturing Digital Value","description":"\u003cp\u003e\u003cb\u003eTo be a top performer in the digital economy--to become truly \u003ci\u003efuture ready\u003c\/i\u003e--you need a playbook. Now you have one.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt seems like almost every company you can think of--including your own--has embarked on a \"digital transformation\" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.\u003c\/p\u003e\u003cp\u003eThis compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language--a playbook--to guide and motivate their employees and keep everyone focused on a common goal.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFuture Ready\u003c\/i\u003e is that playbook. Based on years of rigorous research with data from more than a thousand companies--BBVA, CEMEX, DBS, Fidelity, Maersk, and many others--the book provides a powerful, field-tested \"four pathways\" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.\u003c\/p\u003e\u003cp\u003eThe book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWoerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound \u003ci\u003ebusiness\u003c\/i\u003e transformation. \u003ci\u003eFuture Ready\u003c\/i\u003e is your essential guide for becoming a top performer in the digital economy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStephanie L. Woerner\u003c\/b\u003e is Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, of \u003ci\u003eWhat's Your Digital Business Model?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Weill\u003c\/b\u003e is a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e. His books include \u003ci\u003eIT Savvy\u003c\/i\u003e, \u003ci\u003eEnterprise Architecture as Strategy\u003c\/i\u003e, and \u003ci\u003eIT Governance\u003c\/i\u003e, all published by Harvard Business Review Press.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIna M. Sebastian\u003c\/b\u003e is a Research Scientist at CISR. Her writing and research have appeared in \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e and \u003ci\u003eMIS Quarterly Executive\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50614892134674,"sku":"9781647823498","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_43102fd5-7f15-45a7-853e-93be8707081e.jpg?v=1732466557","url":"https:\/\/surprise-castle.myshopify.com\/products\/future-ready-the-four-pathways-to-capturing-digital-value-9781647823498","provider":"Surprise Castle","version":"1.0","type":"link"}