{"product_id":"fundraising-principles-and-practice-9781394190263","title":"Fundraising Principles and Practice","description":"\u003cp\u003e\u003cb\u003eAdopt an organized approach to fundraising planning\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIn it's third edition Fundraising Principles and Practice\u003c\/i\u003e is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. \u003c\/p\u003e\u003cp\u003eWith updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the common behaviors and motivations of donors\u003c\/li\u003e \u003cli\u003eMaster the tools and practices of nonprofit fundraising\u003c\/li\u003e \u003cli\u003eManage volunteers, monitor progress, evaluate events, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eFundraising Principles and Practice\u003c\/i\u003e provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eADRIAN SARGEANT \u003c\/b\u003eis the Co-Director of the Institute for Sustainable Philanthropy in the U.K. Professor Sargeant is widely regarded as the leading academic authority on fundraising. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJEN SHANG\u003c\/b\u003e is the world's only Philanthropic Psychologist. She is currently Co-Director at the Institute for Sustainable Philanthropy in the U.K.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50542718517522,"sku":"9781394190263","price":73.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9e7ffebb-ae60-403b-859b-fac4a25f8577.jpg?v=1731495083","url":"https:\/\/surprise-castle.myshopify.com\/products\/fundraising-principles-and-practice-9781394190263","provider":"Surprise Castle","version":"1.0","type":"link"}