{"product_id":"from-workout-to-last-call-9781771684347","title":"From Workout to Last Call","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFrom Workout to Last Call\u003c\/em\u003e\u003c\/strong\u003e is analogous to always being ready to represent you and your company. The concept is simple, if you are awake, you should be \"working\"... net-working.\u003c\/p\u003e\u003cp\u003eTrade shows and conferences spark mixed reactions-some see them as invaluable, others as a waste of time and money.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe truth? Success isn't automatic. It takes strategy, energy, and relentless effort.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI've experienced both the highs and the flops firsthand. Through trial and error, I've learned what works-and what doesn't. This guide is packed with hard-earned insights and pro tips to help you maximize every moment, from pre-event preparation to post-event follow-up.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe key? \u003cstrong\u003eShow up\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom morning workouts to late-night networking, \u003cstrong\u003e\u003cem\u003eevery interaction is an opportunity\u003c\/em\u003e\u003c\/strong\u003e. This isn't about endless pitching-it's about being present, engaged, and ready.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYes, it's exhausting. But yes, you can do it-whether you're an \u003cstrong\u003eextravert, introvert, or somewhere in between\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo, how do you turn a conference from a costly gamble into a game-changing investment?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe blueprint is right here.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAbdool, Paul:\u003c\/i\u003e\u003c\/b\u003e - Paul Abdool is a 3-time Vice President of Sales \u0026amp; Marketing and an author of books and articles. He learned about Events and Networking from his teenage years as a summer student setting up for multiple special events and trades shows throughout Canada. He also sold convention centre space and decorating for a show company. His experience as an attendee, a board member of associations, and an event budget owner has helped him to develop the know-how to ensure event success for his companies. Along the way, mentors supported him by providing the opportunities to attend conferences to watch them \"net-work\". He observed his mentors in action, researched the psychology of networking, and consistently practiced until he reached a level of comfort. He graduated from Wilfrid Laurier University with a B.A. in Psychology \u0026amp; a Diploma in Business Administration. He continues to practice networking daily and at events because he believes it is something that we all need to keep working on.","brand":"Paul Abdool","offers":[{"title":"Default Title","offer_id":51298352267538,"sku":"9781771684347","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c09a1bc9-153e-4988-a299-10652927cc75.jpg?v=1747817002","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-workout-to-last-call-9781771684347","provider":"Surprise Castle","version":"1.0","type":"link"}