{"product_id":"from-the-mouses-house-to-the-penthouse-what-i-learned-from-making-deals-building-brands-and-running-businesses-in-asia-9781544541839","title":"From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia","description":"\u003cp\u003eHe negotiated the deal of a lifetime: the first Disney theme park in mainland China. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eFrom the Mouse's House to the Penthouse\u003c\/em\u003e, \u003cstrong\u003eMichael Crawford\u003c\/strong\u003e reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. \u003cem\u003eFrom the Mouse's House to the Penthouse \u003c\/em\u003efeatures his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.\u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50509574865170,"sku":"9781544541839","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cdba3ed5-a5cd-41ef-a030-770131c051e9.jpg?v=1730902181","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-the-mouses-house-to-the-penthouse-what-i-learned-from-making-deals-building-brands-and-running-businesses-in-asia-9781544541839","provider":"Surprise Castle","version":"1.0","type":"link"}