{"product_id":"from-red-to-black-how-to-turn-a-business-around-9781732789159","title":"From Red to Black: How to Turn a Business Around","description":"\u003cp\u003eI introduced myself to David as a \u003cstrong\u003e\"profit improvement consultant.\"\u003c\/strong\u003e Most clients dislike the term \"business turnaround specialist.\" The mission is the same: pull the company off the ledge of bankruptcy and get to positive cashflow and profitability as quickly as possible.\u003c\/p\u003e\u003cp\u003eDavid's company was, on the outside, successful. He'd created a fantastic product (in this case, innovative hurricane shutters for residential and commercial Florida), but his operations were bleeding his cash. The further they projected out, the more red the numbers became.\u003c\/p\u003e\u003cp\u003eDavid had one Hail Mary-that was me. I came in to assess his company on Monday, December 7th, and we had until Monday, January 8th, just five weeks, to bring his company from red to black.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the pages of this book, you'll see the behind-the-scenes of \u003cem\u003eexactly\u003c\/em\u003e how this turnaround was executed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnd by Tuesday, July 6th, within six months, the company was fully righted and had become the most profitable company in its vertical in the state of Florida.\u003c\/p\u003e\u003cp\u003eIn fact, David had planned to sell his company. But by the time all of these Profit Improvement items were complete, the company was so profitable, he decided to keep the company, bought a boat, and started fishing on the weekends, knowing his company had a profitable future.\u003c\/p\u003e\u003cp\u003eThis is only one of case study in my twenty years of turning around companies, and I chose this case study exactly because it highlights so many of the lessons I've learned over the years that I want to pass on to business owners who are seeking to maximize the profits in their company.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnd the ultimate lesson is this: There is no substitute for a strong leader to make a company profitable. Read \u003cem\u003eFrom Red to Black, \u003c\/em\u003e and you will learn how to be that leader.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Red to Black Books","offers":[{"title":"Default Title","offer_id":50870339469586,"sku":"9781732789159","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d02bbde4-281d-448a-addc-49caa3acdcdc.jpg?v=1737801099","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-red-to-black-how-to-turn-a-business-around-9781732789159","provider":"Surprise Castle","version":"1.0","type":"link"}