{"product_id":"from-pinballs-to-pixels-an-arcade-history-of-williams-bally-midway-9781476689371","title":"From Pinballs to Pixels: An Arcade History of Williams-Bally-Midway","description":"\u003cp\u003e From early classics like \u003ci\u003eContact\u003c\/i\u003e to marvels like \u003ci\u003eHigh Speed\u003c\/i\u003e, gaming publisher Williams dazzled arcade goers with its diverse range of quality pinball games. The age of video games catapulted the company into legend with blockbusters like \u003ci\u003eDefender\u003c\/i\u003e and \u003ci\u003eJoust\u003c\/i\u003e, and by the end of the 1980s it was the largest coin-op publisher in North America. Williams' acquisition of Bally\/Midway began a period of hits that included \u003ci\u003eMortal Kombat\u003c\/i\u003e and \u003ci\u003eNBA Jam\u003c\/i\u003e, as well as the best-selling pinball machine of all time, \u003ci\u003eThe Addams Family\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e The history of Williams spans nearly six decades and is filled with great games, huge gambles and technical innovations that impacted every aspect of pinball and arcade video games. With interviews of 40+ former designers and executives from Williams\/Bally\/Midway, as well as information from hundreds of contemporaneous news reports and documents, this book presents a never-before-seen chronology of how the small company became a coin-op juggernaut. Thirty pinball and 26 video game classics are examined in depth with direct input from the people who made them, along with the story of the events that shaped one of gaming's greatest publishing houses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKen Horowitz\u003c\/b\u003e is a professor of English and has written about Sega and video games for over a decade for his website, Sega-16, as well as for numerous other websites and magazines. He lives in Puerto Rico.\u003cbr\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":50673919918354,"sku":"9781476689371","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dd7dd009-9972-4cc9-af4b-6d33fad7ffba.jpg?v=1733847887","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-pinballs-to-pixels-an-arcade-history-of-williams-bally-midway-9781476689371","provider":"Surprise Castle","version":"1.0","type":"link"}