{"product_id":"from-like-to-love-inspiring-emotional-commitment-from-employees-and-customers-9781544511177","title":"From Like to Love: Inspiring Emotional Commitment from Employees and Customers","description":"\u003cp\u003eMost companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them.\u003c\/p\u003e\u003cp\u003eAs CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In \u003cem\u003eFrom Like to Love\u003c\/em\u003e, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eKeeping a finger on the \"pulse\" of satisfaction\u003c\/li\u003e \u003cli\u003eCreating an engaged workforce \u003c\/li\u003e \u003cli\u003eBuilding open communication and trust\u003c\/li\u003e \u003cli\u003eCreating a competitive advantage with love\u003c\/li\u003e \u003cli\u003eAnd more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe smallest shift can make a huge difference, making team members happier, more able to create value, and likely to be retained longer, impacting your bottom line.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAlper, Keith:\u003c\/i\u003e\u003c\/b\u003e - Keith Alper has loved every job he's had but never because of compensation-because of company cultures and the people he worked with. Believing that everyone should love what they do, he co-founded CPG Agency over thirty years ago, at the age of eighteen, and has never looked back. Since then, CPG Agency has expanded into The Nitrous Effect, a seven-agency collective specializing in branding, marketing, events, technology, culture, and engagement. The Nitrous Effect serves many fast-growing start-ups, and Fortune 500 clients, including Southwest Airlines, Carnival Cruise Line, Bridgestone, Ulta Beauty, Goddard Schools, and Virgin Hotels. www.fromliketo.love","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50894707261714,"sku":"9781544511177","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2559c0d2-1aa2-4dd7-81ef-4833056f7a97.jpg?v=1738259426","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-like-to-love-inspiring-emotional-commitment-from-employees-and-customers-9781544511177","provider":"Surprise Castle","version":"1.0","type":"link"}