{"product_id":"from-harry-potter-to-the-wizarding-world-the-transfiguration-of-a-franchise-9781399548182","title":"From Harry Potter to the Wizarding World: The Transfiguration of a Franchise","description":"The \u003ci\u003eHarry Potter \u003c\/i\u003efranchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the \u003ci\u003eHarry Potter \u003c\/i\u003etexts. This book centres around the 2010s, or the 'post-\u003ci\u003ePotter \u003c\/i\u003eera', a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the \u003ci\u003eHarry Potter \u003c\/i\u003eseries, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - J.K. Rowling's authorship, the website Pottermore, the 'Wizarding World of Harry Potter' theme parks, the Warner Bros. Studio Tour in Watford, the \u003ci\u003eFantastic Beasts \u003c\/i\u003efilms, and the stageplay \u003ci\u003eHarry Potter and the\u003c\/i\u003e \u003ci\u003eCursed Child \u003c\/i\u003e- to shine a spotlight on a franchise in flux.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBrummitt, Cassie:\u003c\/i\u003e\u003c\/b\u003e - Cassie Brummitt is Assistant Professor in Film and Television Studies at the University of Nottingham, UK. She is author of \"Pottermore: Transmedia Storytelling and Authorship in Harry Potter\" in the \u003ci\u003eMidwest Quarterly \u003c\/i\u003e(2016, vol 4) and ''Friends? Always.' Queerbaiting, Erasure, and Ambiguity in Harry Potter and the Cursed Child', in \u003ci\u003eQueerbaiting\u003c\/i\u003e \u003ci\u003eand Fandom: Teasing Fans through Homoerotic Possibilities \u003c\/i\u003e(edited by Joseph Brennan). Her research interests include screen marketing and promotion, contemporary media franchising, and the cinema industry.","brand":"Edinburgh University Press","offers":[{"title":"Default Title","offer_id":51734858039570,"sku":"9781399548182","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e5b4a49d-91ae-4856-8d88-5cc749cdd16e.jpg?v=1763490189","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-harry-potter-to-the-wizarding-world-the-transfiguration-of-a-franchise-9781399548182","provider":"Surprise Castle","version":"1.0","type":"link"}