{"product_id":"from-an-idea-to-nike-how-marketing-made-nike-a-global-success-9781328453631","title":"From an Idea to Nike: How Marketing Made Nike a Global Success","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Ever wonder how Nike became the athletics empire it is today? \u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business \u003ci\u003erun.\u003c\/i\u003e\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLowey Bundy Sichol\u003c\/b\u003e is an author and founder of Case Marketing, a specialized writing firm. She coauthored \u003ci\u003eBest Practice Cases in Branding\u003c\/i\u003e (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com\u003cbr\u003e","brand":"Clarion Books","offers":[{"title":"Default Title","offer_id":50613697741074,"sku":"9781328453631","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c72238a2-2f5e-4a50-9847-e15ba4e283cd.jpg?v=1732414898","url":"https:\/\/surprise-castle.myshopify.com\/products\/from-an-idea-to-nike-how-marketing-made-nike-a-global-success-9781328453631","provider":"Surprise Castle","version":"1.0","type":"link"}