{"product_id":"founding-sales-mini-9781734505122","title":"Founding Sales Mini","description":"\u003cp\u003eThis is an abridged version of my original book, Founding Sales, which at 400 plus pages was quite a hefty tome! This version still shares my journey and learnings for founders becoming salespeople, but in a much more condensed, summarized, version of the original. It's still specifically for B2B direct sales models, particularly in B2B SaaS startups bringing new offerings to market.\u003c\/p\u003e\u003cbr\u003e","brand":"Peter Kazanjy","offers":[{"title":"Default Title","offer_id":50872266653970,"sku":"9781734505122","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8f662fc7-9be7-44de-8441-e48737ec6e51.jpg?v=1737892500","url":"https:\/\/surprise-castle.myshopify.com\/products\/founding-sales-mini-9781734505122","provider":"Surprise Castle","version":"1.0","type":"link"}