{"product_id":"founders-pocket-guide-founder-equity-splits-9781938162091","title":"Founder's Pocket Guide: Founder Equity Splits","description":"\u003cp\u003e\"How do we split up the equity ownership of our startup?\"\u003c\/p\u003e\u003cp\u003eThis guide provides a framework and process to help startup founders answer this common question.\u003c\/p\u003e\u003cp\u003eEquity ownership affects the culture and sense of wellbeing of a startup. Founders typically sacrifice a great deal of other life opportunities to work on a startup effort. In exchange for that sacrifice, a founder wants to feel the ownership equation with any co-founders is fair.\u003c\/p\u003e\u003cp\u003eIn detail, this \u003cem\u003eFounder's Pocket Guide\u003c\/em\u003e walks entrepreneurs though the following elements: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTake The Founder Test to make sure everybody deserves founder status\u003c\/li\u003e \u003cli\u003eReview the case for splitting your founder equity into equal parts\u003c\/li\u003e \u003cli\u003eUse the \u003cstrong\u003eEquity Split Scorecard\u003c\/strong\u003e as a fair method to allocate more equity to highly skilled cofounders\u003c\/li\u003e \u003cli\u003eSolve common equity problems using founder vesting structures\u003c\/li\u003e \u003cli\u003eAnswer common equity split questions like IP and founder-investors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNote that this guide \u003cstrong\u003edoes not go into how to use equity to attract employees or using equity to pay service providers, advisors, development companies, or other contractors.\u003c\/strong\u003e This guide focuses solely on the best practices of deciding the equity ownership split between the founders of a startup venture.\u003c\/p\u003e\u003cbr\u003e","brand":"1x1 Media","offers":[{"title":"Default Title","offer_id":50446590443794,"sku":"9781938162091","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8009a0d1-de68-4aa4-b85f-cf68736f0885.jpg?v=1729709034","url":"https:\/\/surprise-castle.myshopify.com\/products\/founders-pocket-guide-founder-equity-splits-9781938162091","provider":"Surprise Castle","version":"1.0","type":"link"}