{"product_id":"focus-9780060799908","title":"Focus","description":"\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRies, Al:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eAl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e","brand":"Harperbusiness Essentials","offers":[{"title":"Default Title","offer_id":50502936592658,"sku":"9780060799908","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3b2c7b40-b084-4f78-9a6d-e77a35ca21c5.jpg?v=1730779040","url":"https:\/\/surprise-castle.myshopify.com\/products\/focus-9780060799908","provider":"Surprise Castle","version":"1.0","type":"link"}