{"product_id":"fire-your-publicist-the-pr-and-publicity-secrets-that-will-make-you-and-your-business-famous-9780989608053","title":"Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous","description":"\u003cp\u003eYou make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?\u003c\/p\u003e\u003cp\u003eIndustry veteran Ed Zitron's follow-up to his best-selling public relations bible \u003cem\u003eThis Is How You Pitch\u003c\/em\u003e will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.\u003c\/p\u003e\u003cp\u003eFed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including: \u003c\/p\u003e\u003cp\u003e- How to pitch anything to any audience, from bloggers to the board room.\u003c\/p\u003e\u003cp\u003e- Using social media the right way, without wasting time, money or energy on the wrong tools and methodologies.\u003c\/p\u003e\u003cp\u003e- Becoming a master networker without breaking a sweat.\u003c\/p\u003e\u003cp\u003e- Getting to know the media - and how to work with them to get yourself noticed.\u003c\/p\u003e\u003cp\u003e- Navigating your way through difficult situations, from insignificance to armageddon.\u003c\/p\u003e\u003cbr\u003e","brand":"Ezpr","offers":[{"title":"Default Title","offer_id":50912561922322,"sku":"9780989608053","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4d362ef5-a8ca-4e0e-bac1-bd0449ec3569.jpg?v=1738774160","url":"https:\/\/surprise-castle.myshopify.com\/products\/fire-your-publicist-the-pr-and-publicity-secrets-that-will-make-you-and-your-business-famous-9780989608053","provider":"Surprise Castle","version":"1.0","type":"link"}