{"product_id":"find-your-difference-challenging-conformity-in-business-and-in-life-9781735873138","title":"Find Your Difference: Challenging Conformity in Business and in Life","description":"\u003cp\u003e\u003cb\u003eThis book is for marketers. If you are selling anything-a product, a service, a company, an idea, a place, or a brand--you are a marketer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart exploration and part exhortation, \u003ci\u003eFind Your Difference\u003c\/i\u003e is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and \u003ci\u003eBRAND Is a Four Letter Word\u003c\/i\u003e author Austin McGhie.\u003c\/p\u003e\u003cp\u003eWith humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the \"difference dampeners\" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eHow to identify what makes your brand and products unique\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe top ten things to consider as you pursue difference\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eA five-step plan for getting those around you prepared to \"do different\"\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eNo matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMcGhie, Austin:\u003c\/i\u003e\u003c\/b\u003e - Before turning thirty-five, Austin McGhie led a CPG marketing and sales team and a top advertising agency. Since then, he has successfully gotten older, run two more agencies, and built a nationally recognized marketing strategy business from the ground up before selling it to a global communications company. Today, he and his business partner, Alpa Pandya, happily run a small but mighty marketing strategy consulting business, somewhat appropriately named Find Difference. Along the way, Austin has advised clients such as Kellogg's, Disney, Boeing, Nike, ESPN, NBC, YouTube, Levi Strauss, Westin, Amazon, Facebook, Visa, and Unilever. Austin splits his time between San Francisco and Bodega Bay, with his wife, JJ, and their dog, Chili, surrounded by his beautiful and strongly opinionated nuclear family. In addition to participating in a host of writing and speaking engagements, Austin is the \"almost-bestselling\" author of BRAND Is a Four Letter Word: Positioning and the Real Art of Marketing. Visit him at FindDifference.com.","brand":"Silicon Valley Press","offers":[{"title":"Default Title","offer_id":50485371502866,"sku":"9781735873138","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_740e9562-3b61-42f3-ab67-7833542e2a39.jpg?v=1730404131","url":"https:\/\/surprise-castle.myshopify.com\/products\/find-your-difference-challenging-conformity-in-business-and-in-life-9781735873138","provider":"Surprise Castle","version":"1.0","type":"link"}