{"product_id":"fender-stratocaster-70-years-deluxe-box-edition-9780760396032","title":"Fender Stratocaster 70 Years Deluxe Box Edition","description":"\u003cb\u003eAuthoritatively written and lavishly packaged, \u003ci\u003eFender Stratocaster(R) 70 Years: Deluxe Box Edition\u003c\/i\u003e is the ultimate visual celebration of the company and its legendary instruments. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eThis stunning collector's edition is packaged in a Fender-inspired presentation case that also includes a custom envelope featuring two \u003cb\u003eexclusive decals \u003c\/b\u003eand a set of \u003cb\u003eexclusive picks\u003c\/b\u003e not available elsewhere; a \u003cb\u003e9.5\" ? 12.5\" exploded diagram poster\u003c\/b\u003e suitable for framing; a signed and numbered \u003cb\u003ecertificate of authenticity\u003c\/b\u003e; and \u003cb\u003ethe official history of Fender Stratocaster(R) guitars\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eIn Fender Stratocaster(R) 70 Years, musician and guitar historian Dave Hunter traces Stratocaster(R) guitars across seven decades and into the present, beginning with Leo Fender's triumph of mid-century design originating in 1954 from his modest shop in Fullerton, California. From there, Hunter explores: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGroundbreaking features of the new design\u003c\/b\u003e in the context of the contemporary guitar market and Fender's existing Telecaster(R) guitar.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Stratocaster's solidbody three-pickup configuration, \"tremolo\" bridge, bolt-on neck, and contoured body\u003c\/b\u003e, as well as the roles that country pickers played in the guitar's early development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDesign improvements\u003c\/b\u003e undertaken throughout the Stratocaster's first decade, such as the introduction of a rosewood fingerboard and Custom Color options to complement the initial Sunburst finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCBS's 1965 acquisition of Fender\u003c\/b\u003e and its effects on company culture and the Stratocaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe creation of the Fender Custom Shop\u003c\/b\u003e and that elite group's relationship to the Stratocaster over the years.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFender's forward-thinking combination\u003c\/b\u003e of vintage specs and materials with modern features in Stratocaster guitars that offer classic styling and current conveniences.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eAlong the way, Hunter contextualizes the evolving Stratocaster within the contemporary guitar industry and shows the relationships that \u003cb\u003eadmired players\u003c\/b\u003e throughout the decades have enjoyed with this guitar, including Jeff Beck, Eric Clapton, Dick Dale, Jimi Hendrix, Yngwie Malmsteen, Bonnie Raitt, Stevie Ray Vaughan, Buddy Guy, and H.E.R.--to name a few! \u003cp\u003e\u003c\/p\u003eIllustrated throughout with \u003cb\u003erare images from the Fender archives\u003c\/b\u003e, \u003ci\u003eFender Stratocaster(R) 70 Years: Deluxe Box Edition\u003c\/i\u003e treats readers to rare behind-the-scenes views of the shop floor and Custom Shop throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. \u003cp\u003e\u003c\/p\u003eOften imitated but never duplicated, the Fender Stratocaster(R) remains a triumph of design more than seven decades on. This is the official and definitive illustrated story of this guitar, presented in a sturdy gift box packed with extras--it's a must-have for every guitar enthusiast.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDave Hunter \u003c\/b\u003eis an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including \u003ci\u003eStar Guitars \u003c\/i\u003eand \u003ci\u003e365 Guitars, Amps \u0026amp; Effects You Must Play\u003c\/i\u003e, as well as \u003ci\u003eFender: 75 Years \u003c\/i\u003eand \u003ci\u003eFender Stratocaster: 70 Years\u003c\/i\u003e. A regular contributor to \u003ci\u003eGuitar Player\u003c\/i\u003e and \u003ci\u003eVintage Guitar\u003c\/i\u003e magazines, he resides in Kittery, Maine.\u003cbr\u003e","brand":"Motorbooks International","offers":[{"title":"Default Title","offer_id":50900343456018,"sku":"9780760396032","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3abd94af-a9de-462a-853f-27393e64bb23.jpg?v=1738379950","url":"https:\/\/surprise-castle.myshopify.com\/products\/fender-stratocaster-70-years-deluxe-box-edition-9780760396032","provider":"Surprise Castle","version":"1.0","type":"link"}