{"product_id":"fender-stratocaster-70-years-9780760385166","title":"Fender Stratocaster 70 Years","description":"\u003cb\u003eAuthoritatively written and lavishly illustrated, \u003ci\u003eFender Stratocaster\u003c\/i\u003e(R)\u003ci\u003e 70 Years\u003c\/i\u003e is the officially licensed anniversary celebration of this legendary guitar.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Ever present in the music world, the Fender Stratocaster(R) guitar is also an icon of popular culture, its attractive lines and innovative features as forward-looking today as they were when \u003cb\u003eLeo Fender introduced the guitar to the world in 1954\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eFender Stratocaster\u003c\/i\u003e(R)\u003ci\u003e 70 Years\u003c\/i\u003e, musician and guitar historian Dave Hunter \u003cb\u003etraces Stratocaster(R) guitars across seven decades and into the present\u003c\/b\u003e, beginning with Leo Fender's triumph of mid-century design originating in his modest shop in Fullerton, California. From there, Hunter explores: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e Groundbreaking features of the new design in the context of the contemporary guitar market and Fender's existing Telecaster\u003cb\u003e(R)\u003c\/b\u003e guitar. \u003c\/li\u003e\n\u003cli\u003e The Stratocaster's solidbody three-pickup configuration, \"tremolo\" bridge, bolt-on neck, and contoured body, as well as the roles that country pickers played in the guitar's early development. \u003c\/li\u003e\n\u003cli\u003e Design improvements undertaken throughout the Stratocaster's first decade, such as the introduction of a rosewood fingerboard and Custom Color options to complement the initial Sunburst finish. \u003c\/li\u003e\n\u003cli\u003e CBS's 1965 acquisition of Fender and its effects on company culture and the Stratocaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees. \u003c\/li\u003e\n\u003cli\u003e The creation of the Fender Custom Shop and that elite group's relationship to the Stratocaster over the years. \u003c\/li\u003e\n\u003cli\u003e Fender's forward-thinking combination of vintage specs and materials with modern features in Stratocaster guitars that offer classic styling and current conveniences. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Along the way, Hunter contextualizes the evolving Stratocaster within the contemporary guitar industry and shows \u003cb\u003ethe relationships that admired players throughout the decades have enjoyed with this guitar\u003c\/b\u003e, including Jeff Beck, Eric Clapton, Dick Dale, Jimi Hendrix, Yngwie Malmsteen, Bonnie Raitt, Stevie Ray Vaughan, Buddy Guy, and H.E.R.--to name a few! \u003cp\u003e\u003c\/p\u003e Illustrated throughout with \u003cb\u003erare images \u003c\/b\u003efrom the Fender archives, \u003ci\u003eFender Stratocaster 70 Years\u003c\/i\u003e(R) treats readers to rare behind-the-scenes views of the shop floor and Custom Shop throughout the years, \u003cb\u003estudio imagery\u003c\/b\u003e of the guitars, rare \u003cb\u003eperiod advertising\u003c\/b\u003e and brochures, and \u003cb\u003eperformance images\u003c\/b\u003e of Fender players. \u003cp\u003e\u003c\/p\u003e Often imitated but never duplicated, the Fender Stratocaster(R) remains a triumph of design more than seven decades on. This is the official and definitive illustrated story of this guitar--and a must-have for every guitar enthusiast.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDave Hunter \u003c\/b\u003eis an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including \u003ci\u003eStar Guitars\u003c\/i\u003e, \u003ci\u003eThe Fender Stratocaster\u003c\/i\u003e, \u003ci\u003eThe Gibson Les Paul\u003c\/i\u003e, and \u003ci\u003e365 Guitars, Amps \u0026amp; Effects You Must Play\u003c\/i\u003e, as well as \u003ci\u003eFender: 75 Years\u003c\/i\u003e. A regular contributor to \u003ci\u003eGuitar Player\u003c\/i\u003e and \u003ci\u003eVintage Guitar\u003c\/i\u003e magazines, he resides in Kittery, Maine.\u003cbr\u003e","brand":"Motorbooks International","offers":[{"title":"Default Title","offer_id":50725119099154,"sku":"9780760385166","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d9cd29e5-7e16-4224-9a53-9ec026562db1.jpg?v=1734817717","url":"https:\/\/surprise-castle.myshopify.com\/products\/fender-stratocaster-70-years-9780760385166","provider":"Surprise Castle","version":"1.0","type":"link"}