{"product_id":"fast-money-the-backroom-deals-corporate-espionage-and-legendary-power-struggles-that-drive-formula-one-9781399723480","title":"Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles That Drive Formula One","description":"\u003cb\u003ePre-order now: the first book to look at the \u003c\/b\u003e\u003cb\u003eunstoppable\u003c\/b\u003e\u003cb\u003e rise of Formula One*\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business.\u003cb\u003e \u003c\/b\u003eIts drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. \u003cp\u003e\u003c\/p\u003e This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters. \u003cp\u003e\u003c\/p\u003e With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eChristian Sylt and Caroline Reid have been writing about the industry for a combined total of more than four decades and have contributed to many of the world's leading publications including the Daily Mail, Daily Telegraph, Financial Times, Forbes, Guardian, Wall Street Journal and many more. \u003cp\u003e\u003c\/p\u003e In addition to their journalism, they have founded Formula Money in 2017 - the only business information service dedicated to F1. It runs the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a quarter of the F1 race organisers.\u003cbr\u003e","brand":"Hachette Mobius","offers":[{"title":"Default Title","offer_id":51580166537490,"sku":"9781399723480","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b53e4683-3fcc-4521-a148-01a8de4e99b8.jpg?v=1756208748","url":"https:\/\/surprise-castle.myshopify.com\/products\/fast-money-the-backroom-deals-corporate-espionage-and-legendary-power-struggles-that-drive-formula-one-9781399723480","provider":"Surprise Castle","version":"1.0","type":"link"}