{"product_id":"fashioning-japanese-subcultures-9781847889478","title":"Fashioning Japanese Subcultures","description":"\u003cp\u003eWestern fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGeographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. \u003cp\u003e\u003c\/p\u003eBased on insightful ethnographic fieldwork in Tokyo, \u003ci\u003eFashioning Japanese Subcultures\u003c\/i\u003e is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eYuniya Kawamura \u003c\/b\u003eis Associate Professor of Sociology at the Fashion Institute of Technology, State University of New York. She is the author of \u003ci\u003eThe Japanese Revolution in Paris Fashion \u003c\/i\u003e(Berg, 2004), F\u003ci\u003eashion-ology\u003c\/i\u003e (Berg, 2005), and \u003ci\u003eDoing Research in Fashion and Dress \u003c\/i\u003e(Berg, 2011).\u003cbr\u003e","brand":"Berg Publishers","offers":[{"title":"Default Title","offer_id":50528384549138,"sku":"9781847889478","price":52.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_311ec5e1-9440-463e-9f78-3c29f0605f4b.jpg?v=1731324601","url":"https:\/\/surprise-castle.myshopify.com\/products\/fashioning-japanese-subcultures-9781847889478","provider":"Surprise Castle","version":"1.0","type":"link"}