{"product_id":"fashion-marketing-communications-9781405150606","title":"Fashion Marketing Communications","description":"\"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness\"--P. [4] of cover.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGaynor Lea-Greenwood, MA, BA\u003c\/b\u003e, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the \u003ci\u003eJournal of Fashion Marketing and Management\u003c\/i\u003e.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50415001469202,"sku":"9781405150606","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_904ad7de-449e-477f-ab8e-8454b4c3c4ed.jpg?v=1729392935","url":"https:\/\/surprise-castle.myshopify.com\/products\/fashion-marketing-communications-9781405150606","provider":"Surprise Castle","version":"1.0","type":"link"}