{"product_id":"fashion-design-9780470655771","title":"Fashion Design","description":"\u003cb\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/b\u003e \u003cp\u003eFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design\u003c\/i\u003e sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design, 2nd Edition\u003c\/i\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/li\u003e \u003cli\u003eHas a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility\u003c\/li\u003e \u003cli\u003ePays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eABOUT THE AUTHORS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKathryn McKelvey\u003c\/b\u003e is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJanine Munslow\u003c\/b\u003e is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50914059878674,"sku":"9780470655771","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_147497d0-2980-4876-be2a-456605443687.jpg?v=1738803891","url":"https:\/\/surprise-castle.myshopify.com\/products\/fashion-design-9780470655771","provider":"Surprise Castle","version":"1.0","type":"link"}