{"product_id":"fashion-branding-unraveled-9781563678745","title":"Fashion Branding Unraveled","description":"\u003ci\u003eFashion Branding Unraveled\u003c\/i\u003e introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as \"mass customization\" and \"M-branding,\" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKaled K. Hameide\u003c\/b\u003e is based at Montclair State College.\u003cbr\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":50921613721874,"sku":"9781563678745","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_391568d0-cb4a-44be-a500-455caecf9a25.jpg?v=1738921513","url":"https:\/\/surprise-castle.myshopify.com\/products\/fashion-branding-unraveled-9781563678745","provider":"Surprise Castle","version":"1.0","type":"link"}