{"product_id":"fantasies-of-hong-kong-disneyland-attempted-indigenizations-of-space-labor-and-consumption-9780813593449","title":"Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption","description":"\u003ci\u003eFantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption\u003c\/i\u003e examines the attempt to transplant Disney's \"happiest place on Earth\" ethos to Hong Kong--with unhappy results. Focusing on the attempted localization\/indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most powerful entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJENNY BANH\u003c\/b\u003e is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of \u003ci\u003eAnthropology of Los Angeles: Place and Agency in an Urban Setting\u003c\/i\u003e and \u003ci\u003eAmerican Chinese Restaurants: Society, Culture, and Consumption\u003c\/i\u003e.\u003cbr\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":51615412617490,"sku":"9780813593449","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_22c565c5-ee3f-4a20-a251-6bfe6d59c4b5.jpg?v=1758095079","url":"https:\/\/surprise-castle.myshopify.com\/products\/fantasies-of-hong-kong-disneyland-attempted-indigenizations-of-space-labor-and-consumption-9780813593449","provider":"Surprise Castle","version":"1.0","type":"link"}