{"product_id":"fandom-language-learning-a-digital-transformation-of-language-education-in-the-ai-age-9781350355408","title":"Fandom Language Learning: A Digital Transformation of Language Education in the AI Age","description":"\u003cb\u003eBy bringing together research on fandom and language learning, with a special focus on the Korean Wave, this book provides a comprehensive overview of the impact of fandom culture and digital learning on language learning, while also examining how positive emotions such as joy can support language learning. \u003c\/b\u003eThe proliferation of Korean popular culture since the start of the new millennium has sparked huge interest in Korean language learning, particularly among the members of various fandoms centering on different facets of Korean popular culture. \u003cbr\u003e\u003cbr\u003eThe authors propose a number of new directions for future research on global fandom in language learning, as well as practical ideas of how language educators of all languages can use fandom culture and other kinds of digital learning to motivate foreign language learning and increase students' Foreign Language Enjoyment (FLE).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJieun Kiaer \u003c\/b\u003eis Professor in Korean Language and Linguistics at the University of Oxford, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAlfred Weng Tat Lo\u003c\/b\u003e is an Oxford-Wolfson-Marriott doctoral researcher of East Asian Studies and Applied Linguistics at the University of Oxford, UK, as well as a junior visiting scholar of English Language Education at the Education University of Hong Kong, Hong Kong.\u003cbr\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51179958731026,"sku":"9781350355408","price":131.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7895963f-4148-41f8-8aa8-1df27f39c94a.jpg?v=1744379974","url":"https:\/\/surprise-castle.myshopify.com\/products\/fandom-language-learning-a-digital-transformation-of-language-education-in-the-ai-age-9781350355408","provider":"Surprise Castle","version":"1.0","type":"link"}