{"product_id":"facebook-advertising-for-dummies-9780470637623","title":"Facebook Advertising for Dummies","description":"\u003cb\u003eProfitable ideas and techniques for advertising on Facebook\u003c\/b\u003e \u003cp\u003eTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook\u003c\/li\u003e \u003cli\u003eWorks as an all-around, hands-on guide for both experienced and new Facebook advertisers\u003c\/li\u003e \u003cli\u003eWalks you through planning and creating an advertising campaign\u003c\/li\u003e \u003cli\u003eExplains writing effective ad copy, how to use landing pages, and how to test and optimize your ads\u003c\/li\u003e \u003cli\u003eShows you how to use Facebook Insights to understand your results and how to create reports that analyze data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePut your company's best face forward with the sound advertising tips and techniques in \u003ci\u003eFacebook Advertising For Dummies.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePaul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50460298314002,"sku":"9780470637623","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6378c8c3-fc06-41de-a5a3-05183d6abd48.jpg?v=1730036359","url":"https:\/\/surprise-castle.myshopify.com\/products\/facebook-advertising-for-dummies-9780470637623","provider":"Surprise Castle","version":"1.0","type":"link"}