{"product_id":"everyone-is-an-influencer-building-a-brand-by-engaging-the-people-who-matter-most-9781646870110","title":"Everyone Is an Influencer: Building a Brand by Engaging the People Who Matter Most","description":"\u003cb\u003eThis best-selling, 5x National and International Award Winning Book has been named 2022's Best Marketing\/PR Book, Best Social Media book, Best PR\/Marketing Book, and more. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIn Everyone is an \"Influencer,\"\u003c\/i\u003e Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundreds of brands uncover and celebrate their story in a way that adds excitement, creates consistency, and builds long-term success. This book teaches this proven and practiced method to develop your brand's story and it's a game changer for every industry. \u003cp\u003e\u003c\/p\u003eYou'll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business attract and retain top talent while gaining like-minded customers who passionately support, endorse and join in your brand celebration. \u003cp\u003e\u003c\/p\u003eThis book is for business leaders looking to supercharge their companies. It's for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization. \u003cp\u003e\u003c\/p\u003eIt's all possible because as you'll see, Everyone Is An Influencer.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eKELLY KEENAN \u003cp\u003e\u003c\/p\u003eis a brand story expert who \u003cbr\u003eformalized and trademarked a process for uncovering and defining a \u003cbr\u003ebrand's story in 2009. He is an agency owner, brand strategist, speaker, \u003cbr\u003eand leadership consultant. Over the past two decades, Kelly has helped \u003cbr\u003ehundreds of brands clarify their stories to ignite their culture and \u003cbr\u003esales. \u003cp\u003e\u003c\/p\u003eHe opened his first ad agency at the age\u003cbr\u003e of 24 and is the founder of Brand Story Experts, a full-service agency.\u003cbr\u003e BSE has specialized in the process of Culture Development Marketing \u003cbr\u003epowered by the 3-P Principle(TM) since 2009. \u003cp\u003e\u003c\/p\u003eThis\u003cbr\u003e process has been the starting point in every brand relationship at \u003cbr\u003eBrand Story Experts and the foundation for the success of the company. \u003cbr\u003eIn 2019, Kelly partnered in the development of The All In-App, an \u003cbr\u003eapplication designed to facilitate the process of Culture Development \u003cbr\u003eMarketing.\u003cbr\u003e","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":52101665816850,"sku":"9781646870110","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c538421d-95c9-4241-ae08-f903a6fd843a.jpg?v=1773136056","url":"https:\/\/surprise-castle.myshopify.com\/products\/everyone-is-an-influencer-building-a-brand-by-engaging-the-people-who-matter-most-9781646870110","provider":"Surprise Castle","version":"1.0","type":"link"}