{"product_id":"everybody-writes-your-new-and-improved-go-to-guide-to-creating-ridiculously-good-content-9781119854166","title":"Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content","description":"\u003cp\u003e\u003cb\u003eA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eEverybody Writes, \u003c\/i\u003emarketer and author Ann Handley improves on her \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling book that's helped hundreds of thousands become better, more confident writers. \u003c\/p\u003e\u003cp\u003eIn this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. \u003c\/p\u003e\u003cp\u003eThis new edition also includes: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAll-new examples, tools, resources\u003c\/li\u003e \u003cli\u003eUpdated step-by-step writing framework\u003c\/li\u003e \u003cli\u003eAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)\u003c\/li\u003e \u003cli\u003eThe same witty and practical how-to approach\u003c\/li\u003e \u003cli\u003eHow to attract and retain customers with stellar online communication\u003c\/li\u003e \u003cli\u003eHow to choose your words well, sparingly, and with honest empathy for your customers\u003c\/li\u003e \u003cli\u003eBest practices and ideas for crafting credible, trustworthy content \u003c\/li\u003e \u003cli\u003e\"Things Marketers Write\" The fundamentals of 19 specific kinds of content that marketers like you write\u003c\/li\u003e \u003cli\u003eInspiration. Confidence. Fun.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003cp\u003eContent marketing has evolved. Yet writing matters more than ever. \u003c\/p\u003e\u003cp\u003eIn this new edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eANN HANDLEY\u003c\/b\u003e is a \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in \u003ci\u003eEntrepreneur\u003c\/i\u003e, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, NPR, Chicago Public Radio, and the \u003ci\u003eFinancial Times\u003c\/i\u003e. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. \u003c\/p\u003e\u003cp\u003eShe is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. \u003c\/p\u003e\u003cp\u003eAnn is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50613974237458,"sku":"9781119854166","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e49b4f87-d9ea-46e8-981a-f6ac4e9917f3.jpg?v=1732423832","url":"https:\/\/surprise-castle.myshopify.com\/products\/everybody-writes-your-new-and-improved-go-to-guide-to-creating-ridiculously-good-content-9781119854166","provider":"Surprise Castle","version":"1.0","type":"link"}