{"product_id":"eveolution-understanding-woman-eight-essential-truths-that-work-in-your-business-and-your-life-9780786884414","title":"Eveolution: Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life","description":"190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them. \u003cp\u003e\u003c\/p\u003eShe knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eFaith Popcorn\u003c\/strong\u003e is an acknowledged top forecaster of consumer trends, and a key advisor to many \u003cem\u003eFortune\u003c\/em\u003e 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter \u0026amp; Gamble. She is also the author of the national bestseller \u003cem\u003eThe Popcorn Report\u003c\/em\u003e and co-author of the national bestseller \u003cem\u003eClicking\u003c\/em\u003e. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g. \u003cstrong\u003eLys Marigold\u003c\/strong\u003e was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created \u003cem\u003eThe Popcorn Report\u003c\/em\u003e and co-authored \u003cem\u003eClicking\u003c\/em\u003e. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: \u003cem\u003eAncient Games\u003c\/em\u003e, \u003cem\u003eThe Art of Change\u003c\/em\u003e, and \u003cem\u003eThe Homelife of Slugs\u003c\/em\u003e.\u003cbr\u003e","brand":"Hachette Books","offers":[{"title":"Default Title","offer_id":50328241340690,"sku":"9780786884414","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f51aaff1-1fa2-4e01-acc8-253cc11f70d0.jpg?v=1727732624","url":"https:\/\/surprise-castle.myshopify.com\/products\/eveolution-understanding-woman-eight-essential-truths-that-work-in-your-business-and-your-life-9780786884414","provider":"Surprise Castle","version":"1.0","type":"link"}